All of the whiskies in Seagram s 7 Crown are aged for a minimum of 4 years, some in new charred white oak barrels and some in used charred white oak barrels. The maturing inventory is monitored by expert blenders for flavor development.... Read More
In 1883 he changed the company name to "The Joseph Seagram Flour Mill and Distillery Company". He eventually sold the dry goods store to focus his attention on whisky production. At this time in Canada, whisky was made with a... Read More